Marketing Plan

Sakura's Marketing Plan

Introduction

Sakura's teppan and sushi restaurant, located in San Antonio, Texas, will provide authentic Japanese cuisine, atmosphere, and entertainment to our customers. Our mission is to provide outstanding service and cuisine, secure a large customer base, and establish a stable, successful place in this industry. Our clients range from middle class to upper class and are 18 to 50 years in age. In this document, Sakura's marketing strategies will be discussed. Sakura's will be advertising through a multitude of mediums to ensure that we are clearly presented to prospective customers. In order to save on Sakura's marketing budget the owner will be handling the designing and marketing responsibilities.

Marketing Strategies:

• Magazine
  
• Newspaper
  
• Flyers
  
• Signage
  
• Web
  

Magazine:

The ad will appear in a local magazine. The estimated cost of the ad will be five hundred dollars a month. It will take about a week to choose the magazine and a week to design it. Sakura's ad will debut on April 6, 2009. We anticipate that advertising a month in advance will allow Sakura's to become better known.

 

Newspaper:

I will put an advertisement in the San Antonio Express News which will approximately cost four hundred dollars a month. The design will take a week to complete. The newspaper ad will run for a month starting on April 6, 2009 as well. I will continue to run the ad in the newspaper for three to four months after the initial debut.

 

Flyers:

Sakura's will also be promoted through the use of flyers. The flyer design will take three to four days. I will order the flyers from an online company so they should arrive in two weeks. The estimated cost will be four hundred to five hundred dollars. The flyers will be ordered early, February 25, 2009, to ensure that there is plenty of time for distribution. I will ask other businesses such as hotels, shopping malls, colleges, and salons for permission to place flyers.

 

Signage:

The signage budget for
Sakura's allows four hundred and fifty dollars to be spent on signs. I will choose a company that is willing to help design them. It will take a month to purchase, receive, and distribute the signs.

 

Web:

In order to have a wonderful web site, I will hire a web designer to produce Sakura's web page. Since the web site will constantly be referred to by our customers, it is important that it be professional and easily manageable. The estimated cost for creating the web design is seven hundred to nine hundred dollars. The designer will have five weeks to complete the web site and have it up and running.