Abbreviated Business Plan

 

 

Business Plan

 

Sakura's teppan and sushi

 

Crystal Hamilton

 

10/ 09/ 2008

Contents

1. Vision………………………….        2
   
2. Mission………………………...     3    
   
3. Target market…………………..     4
   
4. Products and services………….. 4-5    
   
5. Competitors…………………….        6
   
6. Start-up plans………………….. 7-10
   
7. Project spreadsheet……………     11
   
8. Marketing plan…………………     12-13
   
9. Marketing plan spreadsheet…...... 14
   
10. Cash position…………………...     15
    
11. Cash flow chart………………....     16
    
    1. Vision
       

Sakura's will be regarded as the choice Japanese teppan and sushi restaurant in Texas. Due to our outstanding cuisine, service, and environment we will be highly recognized in this industry and our profits will soar. Once recognized and established in Texas we will be able to expand our services across the United States.

As Sakura's team members, it is our responsibility to ensure that the highest expectation of the guest is surpassed. All team members at Sakura's will work towards satisfying the customer and maintaining a professional, courteous, attentive, and respectful attitude. Our authentic Japanese environment is a contributing factor to Sakura's success. Therefore, team members are expected to wear the uniform and follow the training provided. All team members will ensure that the levels of cleanliness, organization, and safety are at their highest.

At Sakura's, team members can expect the work environment to be fun and innovative. We are working together in order to give our customers a dining experience they will never forget. Sakura's team members will provide great service in order to gain great profits.

1. Mission
   

Our mission is to ensure that every customer leaves completely satisfied with our food, service, and traditional Japanese dining environment. We are dedicated to providing the highest quality cuisine, service, and entertainment.

Our cuisine is prepared with only the finest ingredients and created by elite, top-notch chefs. Products will not be undercut when it comes to freshness or quality. Sakura's customers deserve only the best.

The customer is treated with courtesy, professionalism, and respect. Our staff will continue to surpass the customers' highest expectations. All of our guests are to be treated as if they were family. Our team is knowledgeable, helpful, and is here to serve the customer.

Sakura's promotes an exceptionally clean, relaxing, and aesthetic environment. We will provide authentic Japanese cuisine and atmosphere through and through. We want the customer to experience Japanese culture without actually having to visit Japan.

1. Target market
   

Sakura's target customer is age eighteen to fifty years of age, middle to upper class, and looking to have a new dining experience. We can accommodate for individual, family, or business dining. Any person who wants to be treated with the best customer service and cuisine possible is welcome to our establishment.

 

 

1. Products / Services
   

Sakura's cuisine is made with the highest quality ingredients and is always fresh. We serve teppanyaki, sushi, and authentic Japanese dishes. The teppanyaki caters to the customers who are looking for entertainment as well as cuisine cooked on the grill. The chefs will perform tricks while preparing the meal. The sushi bar will consist of sushi, drinks, and appetizers only. There will not be teppanyaki items served in this area. Traditional dishes will be served in the traditional dining area. Customers will be seated on tatami mats and will be required to wear traditional Japanese slippers. This area serves guests who do not have the time for the teppanyaki tables but would still like to eat those items. All of the cuisine served in the general dining area will be cooked in the kitchen. Since there are three different areas to eat, the customer will have a choice as to where they dine. In doing this, our customers will feel more comfortable and are likely to return. Sakura's offers a tranquil, new, and entertaining environment.

 

 

 

 

 

1. Competitors
   

Every restaurant in San Antonio is a potential competitor. In order to surpass our competition the Sakura's team will provide the best customer service. Providing exceptional customer service is one of Sakura's main goals. The Sakura's staff will be highly trained and skilled in their area of work. Sakura's environment is beautiful, peaceful, and decorated in authentic Japanese décor. I believe that by giving guests a truly authentic environment puts us a step ahead of the competition. The cuisine we prepare is of the highest quality and freshness. The customer will be able to see this with their own eyes since the chef cooks it right in front of them. In providing an amazing environment, producing high quality cuisine, and retaining an exceptional staff I believe that Sakura's will undoubtedly surpass our competitors.

1. Start-Up Events
   

The project plan duration is four to six months. It is predicted that all actions be completed during this time range. First and for most, I will request a loan from Security Service Federal Credit Union. The loan amount requested is for three hundred and thirty thousand to three hundred and fifty thousand dollars. Upon approval it will take ten to fifteen business days to receive. After retaining the loan, the money will be distributed to separate checking accounts in order to better budget the funds. The accounts are assigned to particular cost centers such as facility utilities, rental fees, disposal fees, and cleaning fees. The checking accounts will distribute necessary funds for each payment. The monthly facility rental fees are six thousand five hundred dollars.

The facility was a restaurant before but still needs to be renovated and redecorated. This may take up to four months. The renovations will cost approximately thirty five thousand dollars and I will hire one contracting company to do all the work. Decorations will vary in cost. The additional structures that will need to be constructed are a sushi bar and platforms located in the dining room area. I estimate that these additions will cost two thousand to three thousand dollars. The time length will be four to six weeks. The restaurant has lighting for the parking lot area but it is not sufficient. I will provide two more light poles costing around $650 including the installation fees. It is important that our customers and their vehicles are safe while dining at Sakura's. I will run the operations from my home until the office space is available.

Facility equipment is needed in the dining and office area, kitchen area, and sushi bar area. The dining room area needs to be completely furnished and decorated. It will also need two computer wait stations where waiters/waitresses can place their orders. The budget allows eight thousand dollars for the dining area. The teppan hibachi equipment will be the most costly. It will cost roughly three thousand dollars per hibachi table which includes seating for up to eight guests. Sakura's will have four to five hibachi tables. Ventilation for the room will need to be included as well. I estimate the budget to be seventeen thousand dollars for this area. The sushi bar's budget will be five thousand dollars to six thousand dollars for equipment. All of the equipment will be ordered, delivered, and installed by professionals. This should take about two months to complete. The kitchen has most of the necessary equipment such as walk -in freezer, sinks, stainless steel countertops, and stove. I would have to set up a computer system that would send all the orders to the kitchen. The chef will need to know what the customer ordered in a timely, efficient manner.

It is mandatory for each employee to attend a paid training course. The training course will not only cover specific job duties but will also go over the chefs' expectations. There will be a separate training course on customer service etiquette. All employees will learn traditional Japanese food customs. For example, the Japanese tea custom is very important to know in order to make our restaurant as authentic as possible. Employees serving or handling alcohol are expected to be TABC certified. TABC certification will be the employees' responsibility and they can either go to a course being offered or get online certification. Employees will be issued a company handbook that covers all of the rules and regulations. Once read, the employee must sign and return a signed form stating that they understand and will abide by company regulations. Uniforms will be provided since they must be ordered. The budget for uniforms is $1,500. If the uniform is ruined or lost it is the responsibility of the employee to pay for a replacement.

Not only will Sakura's be aware of the public, the public will be aware of Sakura's. Since Sakura's will serve alcohol we will not be located right near any schools or daycares and will follow zoning laws. Our location provides easy access to the highway and will be convenient for our customers. The public will be aware of Sakura's through paid advertisements and word of mouth.

Sakura's ensures that the food we use will be of great quality and freshness. Each vendor provides the order on a weekly basis. I will only do business with an established food supplier that has a good reputation. The food supplier will most likely be a local Asian food supplier such as Tim's. Product costs will vary from week to week. Ordering it weekly will ensure that our products remain fresh and undamaged. Inventory and product costs will be held and maintained by a computer system. Sakura's will meet all code compliances and follow a strict sanitation regime. All staff will have a set of open and closing duties to ensure that cleanliness expectations are satisfied. In addition to those duties, I will pay a cleaning company four hundred dollars bi- weekly to clean the restaurant. Food will be stored in the appropriate places and freezers will be set to the right temperatures at all times to avoid contamination.

This start-up plan ensures that Sakura's opens without any complications.

 

 

 

 

1. Project spreadsheet
   

1. Marketing plan
   

Sakura's will be advertising through a multitude of mediums to ensure that we are clearly presented to prospective customers. In order to save on Sakura's marketing budget the owner will be handling the designing and marketing responsibilities.

I will put an ad in a local magazine. The estimated cost of the ad will be one hundred dollars a month. It will take about a week to choose the magazine and a week to design it. Sakura's ad will debut on April 6, 2009. We anticipate that advertising a month in advance will allow Sakura's to become better known.

Also, I will put an advertisement in the San Antonio Express News which will approximately cost two hundred and fifty dollars a month. The design will take a week to complete. The newspaper ad will run for a month starting on April 6, 2009 as well. I will continue to run the ad in the newspaper for three to four months after the initial debut.

Sakura's will also be promoted through the use of flyers. The flyer design will take three to four days. I will order the flyers from an online company so they should arrive in two weeks. The estimated cost will be one hundred to two hundred dollars. The flyers will be ordered early, February 25, 2009, to ensure that there is plenty of time for distribution. I will ask other businesses such as hotels, shopping malls, colleges, and salons for permission to place flyers.

The signage budget for
Sakura's allows one hundred and fifty dollars to be spent on signs. I will choose a company that is willing to help design them. It will take a month to purchase, receive, and distribute the signs.

In order to have a wonderful web site, I will hire a web designer to produce Sakura's web page. Since the web site will constantly be referred to by our customers, it is important that it be professional and easily manageable. The estimated cost for creating the web design is four hundred to five hundred dollars. The designer will have five weeks to complete the web site and have it up and running.

 

 

 

 

 

1. Marketing spreadsheet
   

 

Sakura's Marketing Plan	25-Feb-2009	6-Mar-2009	17-Mar-2009	26-Mar-2009	6-Apr-2009	15-Apr-2009	24-Apr-2009	5-May-2009
Purchase magazine space
Design magazine ad
Run magazine ad
Purchase newspaper space
Design newspaper advertisement
Run newspaper ad
Purchase flyers
Distribute flyers
Create online web space
Purchase and distribute signs

 

 

1. Cash position
   

After computing the costs, Sakura's teppan and sushi will need six hundred and seventy thousand dollars for the initial opening and first year. The amount will allow for Sakura's to comfortably get started and begin turning a profit.

 

                            

 

 

 

1. Cash flow chart